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An Open Letter to Canada’s Major Grocer: Does “Won’t Be Beat” Still Mean Anything?
To the Executive Leadership of Loblaw Companies Limited, For years, Canadian consumers have been promised value at your checkout counters, a promise reinforced daily through multi-million dollar marketing campaigns and corporate price guarantees. Banners like No Frills have built empires on the pledge that Canadians "Won't Be Beat" on the cost of everyday essentials, asking families to sacrifice convenience by driving to crowded stores and bagging their own groceries in excha
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